alignedperformance.net · Netherlands market, English-language site · executive and founder performance coaching. Rebuilt as a full tracker on 2026-09-07. Weekly status run on 2026-09-12 recorded no change: still foundation stage, still flat.
Tracked automatically since the 2026-08-19 weekly run. Two criteria have been met since 2026-08-29 and have not moved in four weekly runs. The other two depend on organic search picking up at all, which has not happened yet.
| Weekly run | Weeks of data | Organic sessions | Ranked keywords | Criteria met |
|---|---|---|---|---|
| 2026-08-19 | 2 | 0 | 0 | 1 / 4 |
| 2026-08-23 | 3 | 0 | 0 | 1 / 4 |
| 2026-08-29 | 4 | 0 | 0 | 2 / 4 |
| 2026-09-05 | 5 | 0 | 0 | 2 / 4 |
| 2026-09-12 | 6 | 0 | 0 | 2 / 4 |
The 2026-08-11 baseline run predates exit-criteria tracking, so it has no row here. It recorded 0 sessions of any kind and 3 pages in the sitemap.
Rybbit is the only traffic source this workspace trusts for this client. No DataForSEO estimate is used here.
28-day total sessions at each snapshot. Organic sessions were 0 at every one of these points, so they are not plotted as their own line; the number never moved. Total sessions are Direct and Organic Social only. The 09-12 snapshot dipped back to 18 after peaking at 21 on 09-05.
| Snapshot | 28d window | Sessions 7d | Sessions 28d | Organic 28d | Direct 28d | Organic Social 28d |
|---|---|---|---|---|---|---|
| 2026-08-11 | 07-14 to 08-10 | 0 | 0 | 0 | 0 | 0 |
| 2026-08-19 | 07-22 to 08-18 | 8 | 10 | 0 | 8 | 2 |
| 2026-08-23 | 07-26 to 08-22 | 8 | 16 | 0 | 14 | 2 |
| 2026-08-29 | 08-01 to 08-28 | 4 | 18 | 0 | 16 | 2 |
| 2026-09-05 | 08-08 to 09-04 | 3 | 21 | 0 | 18 | 3 |
| 2026-09-12 | 08-15 to 09-11 | 4 | 18 | 0 | 16 | 2 |
Four target keywords, tracked weekly since 2026-08-20. None have ranked in any snapshot, in either tracked market.
| Market | Ranked total | Top 10 | Striking distance |
|---|---|---|---|
| NL / en | 0 | 0 | 0 |
| NL / nl | 0 | 0 | 0 |
Target keywords: founder coach, ceo coach, executive wellness coaching, business performance coach. All unranked since tracking began, expected while the pages that target them are still unindexed (see A6 below).
The rank data carries both an NL/en and an NL/nl market split, though the OpenSEO project itself is registered NL/en only (landmine A2) and the site is English-only. Both show zero keywords either way, so it has no effect on the numbers, but it is worth confirming with the owner whether an NL/nl tracking slice should exist at all for an English site.
get_backlinks_overview confirms zero referring domains for the entire domain, checked 2026-08-20 and unchanged since. Domain rank, spam score, and broken-backlink counts have no data because there is nothing to measure yet. This is the root cause under most of the citation-gap findings below.
| Metric | Value |
|---|---|
| Referring domains | 0 |
| Live linking domains | 0 |
| Domain rank | no data |
| Spam score | no data |
| Backlinks gained / lost (period) | no data |
Every route found in the 2026-09-07 research needs a named person with a credential line. Podcasts book people. Publications credit authors. Communities admit members. None of them accept a brand with no human attached, and the homepage still reads [FOUNDER NAME]. A pitch sent today would point every link at the same emptiness that makes three of four models attribute an unrelated Colorado company to this brand. Write the pitches now; send them once the founder block is live.
These recurred across the citation-gap scan and were recorded as link targets. Each was checked directly on 2026-09-07. Four of the six have no inbound route at all, and two of them are the same person. A competitor list is not a link-target list: the domains that rank for a term have the least reason to link to a new rival.
| Domain | What it actually is | Link surface | Verdict |
|---|---|---|---|
| foundercoach.com | A competitor coach's practice. Single coach, members-only area | None | Drop — duplicate |
| [competitor coach's site] | The same person. 200+ essays, newsletter to 11,000 CEOs | None. Links out to nobody | Drop |
| [another competitor coach's site] | CEO coach. Podcast "THE 2%", newsletter to 235,000 | Podcast guest interviews | Keep — podcast only |
| reboot.io | A competitor coach's firm. Coach roster, Leadership Library | Open podcast guest signup | Best of the six |
| mocharymethod.com | Startup coaching firm, 1:1 from $10,000/mo | None | Drop |
| 12week-breakthrough.com | A coach for B2B SaaS account executives, not founders | Blog. Contact via LinkedIn | Weak keep |
Correction to the record: 12week-breakthrough.com was logged as "direct format overlap with /operator-reset." Only the 12-week container matches; the audience is sales reps. That difference is also the one reason it might actually link, since it is not a competitor.
From the rebuilt link-targets.md. The client is an English-language site in the Dutch market, and nobody has used that yet. Dutch startup media publishes in English and the Amsterdam founder scene runs on membership communities, which is a reachable neighbourhood at this client's actual size. No outreach has started on any row.
| Tier | Target | Route | Status |
|---|---|---|---|
| 1 · NL | siliconcanals.com | Benelux's main English startup publication. Contributed article or expert comment. Verify contributor policy first | Not started |
| 1 · NL | iamsterdam.com | Official StartupAmsterdam community list. A credible local citation | Not started |
| 1 · NL | amsterdamfoundersclub.com | Private club, monthly Growth Nights. Speakers get a linked bio | Not started |
| 1 · NL | foundersmesh.com | Curated Amsterdam tech community. Membership, then events | Not started |
| 1 · NL | founderfuel.vc | Member-only Dutch community for established founders. Closest audience match | Not started |
| 2 · Podcast | reboot.io/podcast | Open guest signup. Topics are burnout, co-founder conflict, transitions. Cheapest real action available | Not started |
| 2 · Podcast | "THE 2%" | A competitor coach's show. No public form; route via his contact page | Not started |
| 3 · Owner | Owner's own relationships | Past clients, prior podcasts, professional bodies, partners of the client app. Still the highest-value source, and still empty | Blocked on owner |
Rules for this list: no trading or trading-psychology angles, including trading podcasts and trader communities, even where they are the easiest booking (see compliance note below). Reddit and Medium links are nofollow and will not fix the authority gap. No bought links and no bulk directories; a spam footprint would undo the entity work in GAP-001.
Nothing has shipped to the site repo in 24 days. Still at commit 609826e dated 2026-08-20, re-confirmed by git log on 2026-09-13. The last 6 commits are all dated 20 Aug.
Everything below has bitten a session before. Read it before changing anything on this account.
More than one session has worked this client on the same day and overwritten each other's edits. Re-read HANDOFF.md immediately before writing to it, even mid-session; a read from earlier in a long session can already be stale.
The project is correctly set to NL/en, but the OpenSEO dashboard's own validation would reject that combination if it were ever re-saved through the UI, because DataForSEO Labs only serves Dutch for the Netherlands. Do not "fix" the market field back through the dashboard. Leave it alone.
This client runs its own citation-gap program inside the site repo, at aligned-performance-site/seo/, separate from this workspace's own tracking. Found 2026-08-23, three days after it shipped. Confirm with the owner before copying this per-client pattern to other clients.
It returns empty even for control terms that should have hits. Treat any zero result from it as a broken query, not a real finding. Use OpenSEO's Prompt Explorer instead.
It calls the model APIs directly with web search on, at about $0.18 per prompt across all 4 models (about $3.60 for a full 20-prompt sweep). It has no personalization or memory and may route differently than a real consumer chat. Spot-check GAP-001 against a real ChatGPT or Gemini session before acting on it, since that gap has real work attached.
Three weekly runs in a row (08-23, 08-29, 09-05) have flagged the same 9 pages as needing a manual "Request Indexing" click. Only the owner can make that click, and nothing in this workspace can verify whether it happened. If organic sessions are still 0 past the October checkpoint, check indexing status directly before concluding the content itself is failing.
Still open as of 2026-09-13, six days on. aligned-performance-site/seo/product-context.md has been modified and uncommitted since 2026-09-07. It is the product-context consolidation. Docs only, no page touched. This matters because the workspace rule is to trust git log for site state, and a dirty working tree defeats that silently: git log still shows 2026-08-20 as the last change, which is true of the history and false of the tree. Run git status as well as git log in that repo until it is committed or reverted.
| # | Action | Status |
|---|---|---|
| 1 | Founder and credibility content on the homepage (closes GAP-001). Organization schema shipped 08-20; still needed: founder name, credential line, 1 to 2 paragraphs of background, optionally a photo. Placeholder confirmed still live 2026-09-07. This now gates the link-building work too. The brand vault was searched on 2026-09-07 and contains no founder identity in any of its 10 brand files or 25 source documents, so this can only come from the owner. | Blocked on owner |
| 2 | Request indexing for /operator-reset in Search Console | Blocked on owner |
| 3 | Request indexing on the 8 pages shipped 19 to 20 Aug (3 pillars, 5 posts) | Blocked on owner |
| 4a | Get owner input on link targets. Three questions: founder identity, existing relationships, and whether the owner will do podcasts. The third decides the whole shape of the plan — if podcasts are a no, the Dutch ecosystem tier becomes the entire strategy. | Blocked on owner |
| 4b | Run the outreach. The list is researched and tiered (see Backlinks above). Pitches can be drafted now. Nothing should be sent while the site names nobody. | Gated by #1 |
| 5 | Closed 09-07 | |
| 6 | Confirm with the owner whether the per-client citation-gap pattern (A3) is intended before copying it to other clients | Blocked on owner |
Do not chase a page-count target. The site is at 12 pages, past the 8-to-12 minimum. Next content work should follow what the October re-scan shows, not a quota.
Resolved 2026-09-07: TODO.md previously read "no link-targets.md exists for this client yet." The file has existed since 2026-08-24. That line is now corrected and the item is split into 4a and 4b.
This client keeps its own citation-gap program inside its site repo, separate from this workspace's tracking files (those belong to Toodegrees). One scan has run so far, on 2026-08-19 to 20, across ChatGPT, Claude, Gemini, and Perplexity with web search on.
| Program asset | Count | Detail |
|---|---|---|
| Frozen prompts | 20 | 19 active, 1 retired (FP-008, trading-related, retired 08-20 for the Mindful Trading Academy conflict, never scanned) |
| Gap register rows | 19 | Entity: 1 · Distribution: 9 · Decision: 9 |
| Manual citation-map scans | 0 | Columns are defined in citation-map.csv; no rows have been appended since the automated sweep |
| Status | Gaps | IDs |
|---|---|---|
| Entity confusion, urgent, blocked on owner content | 1 | GAP-001 |
| Content shipped 08-20, awaiting the October re-scan | 5 | GAP-006, 007, 011, 017, 019 |
| Root-caused: page unknown to Google, blocked on manual indexing | 2 | GAP-010, 016 |
| Root-caused: indexed fine, zero backlinks (pure authority gap) | 1 | GAP-015 |
| Too new to judge at scan time (pages shipped same day) | 5 | GAP-002, 003, 005, 008, 009 |
| Deprioritized: crowded, institutional, or off-fit SERP | 5 | GAP-004, 012, 013, 014, 018 |
Recurring competitor domains across the scan, consistent with independent SERP research: foundercoach.com, [competitor coach's site], [another competitor coach's site], reboot.io, mocharymethod.com, 12week-breakthrough.com. That set is a competitor list, not a link-target list; see the audit under Backlinks above, where four of the six turned out to have no inbound route and two turned out to be the same person.
Hold the re-scan until 1 to 15 October 2026. Rescanning sooner chases noise on pages that have not finished being crawled.
Never target trading-related keywords, content, or positioning for this client. The same owner also runs SEO for Mindful Trading Academy, another client in this workspace, and has a conflict of interest across the two businesses. "Traders" is one of Aligned Performance's three named buyer segments, and the coaching offer can still serve traders as clients, but it cannot be marketed on trading-specific search terms.
This has already cost one otherwise-strong option: "trading psychology coach" was the single least-contested search term found in the entire keyword-research pass, and the owner rejected it on conflict-of-interest grounds, not on SEO merit. FP-008, the one frozen prompt built around this term, was retired on 2026-08-20 without ever being scanned.
Apply this to every keyword list, content brief, competitor comparison, and link-prospecting target for this account, including the backlog above.